American Family Insurance


American Family Insurance, also known as AmFam, is a private mutual insurance company. They feature a number of products primarily among them property, casualty, and auto insurance but they also sell homeowners, health and life insurance coverage as well. They also offer retirement and investment-planning services. AmFam saw revenues of nearly $7 billion in 2008 and is a Fortune 500 company.

American Family Insurance began operating in 1927 as Farmers Mutual Insurance Company. The company’s main headquarters has always been Madison, Wisconsin and originally the company only sold auto insurance marketed towards farmers. This was due in large part to the company’s belief that farmers represented less of a liability due to their sporadic driving habits. As the years passed, AmFam expanded its product offerings as customer demands and needs evolved. In 1963, the company changed its name to American Family Mutual Insurance Company to better reflect its focus and expanding customer base.

The company offers a wide array of insurance products including whole, term, and universal life insurance; homeowners; global medical insurance; business and personal auto insurance, as well as many others. The company, while it maintains its headquarters in Madison, also has regional offices throughout the nation including Denver, Colorado, Eden Prairie, Minnesota, Saint Joseph, Missouri, and Columbus, Ohio.
Apart from offering great value and service on its various life, home, and auto insurance products, the company also gives generously to several notable charities including a $10-million donation to help create the American Family Children’s Hospital. In addition, AmFam employees, agents, and other corporate gifts expanded that original amount by several million more. In 2007 as well as 2008, American Family employees donated almost $1 million to the United Way.
American Family Insurance has been giving their customers peace-of-mind for over 80 years by keeping insurance simple and convenient. They know that in looking for a relationship, customers look for someone stable and trustworthy. AmFam representatives are caring experts who work with customers to make sure they don’t have any unexpected surprises, because no one wants to find out their home or auto insurance policies don’t cover them in a time of need.